2017 started with a bang! Laura and Theresa knew it was time to set SGL apart from their competitors. They started sourcing new product and introduced their first SGL exclusive printed leggings in July, (Sorry, EH?!) which sold out in 20 days! SGL also hosted their first Stylist Conference with over 20 stylists in attendance in October. It was a great day of learning and connecting with their new team. That fall the ladies again introduced two new exclusive prints (Game On and Bad to the Bone) with a new waist band, which they call a 'yoga band", both selling out quickly. Game On was SGL's number one selling leggings for the year!
Next it was time to move on from their humble office in the basement of Laura's home into their own space, this allowed the girls to focus on their growing business even further. During the winter the girls again found themselves introducing 2 more new exclusive patterns (Aspen Snow and Holidazed) for the Christmas season, these fabulous patterns were welcomed with open arms by their growing fan base and quickly sold out. As 2017 came to a close SGL had a total of 30 Stylists across Canada, growing by 24 sales reps. What is in store for 2018? More new prints, a bigger Conference, reaching new customers in all provinces in Canada and so much more. Stay tuned you won't want to miss this!